“Rebranding is not just about changing a logo. It’s about repositioning a company, its products or services, and its messaging to better align with its customers’ needs and desires.” – David Brier, Branding Expert ⚡Pop Quiz: What is the principle of “ma” in Japanese design?  In today’s issue: Let’s dive in, shall we? DESIGN WORLD … Read more

“Book covers are the great mystery of the publishing world. No one knows for certain what will make a book sell, and yet everyone has an opinion on what works and what doesn’t.” – Margaret Atwood ⚡Pop Quiz: Which graphic designer is known for creating the iconic book cover design for Anthony Burgess’ A Clockwork … Read more

“Art direction is the ability to orchestrate the elements of visual expression to convey a message, a feeling, or an idea.” – Paul Rand ⚡Pop Quiz: Which Italian Futurist artist designed the iconic “Walking Man” statue in 1913?  In today’s issue: Let’s dive in, shall we? DESIGN MOVEMENTS Designing for Tomorrow: What We Can Learn … Read more

“It’s important to use nostalgia as a tool for inspiration, rather than simply recreating what’s been done before.” – Emily Cohen, Brand Strategist and Creative Director ⚡️Pop Quiz: Which popular 1980s design style combined bright colors, bold patterns, and a futuristic aesthetic?  In today’s issue: Let’s dive in, shall we? NOSTALGIC DESIGN Bringing it Back: … Read more

“People ignore design that ignores people.” – Frank Chimero, Designer ⚡️Pop Quiz: Which region’s art inspired the early modernist movement in the West? In today’s issue: Let’s dive in, shall we? DESIGN FOR ALL Designing with Compassion: Accessible Design for Older People Why you should be designing with older people in mind to unlock a … Read more

“You can say, “I love you,” in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it’s really intensive and passionate and it might work.” ― Massimo Vignelli ⚡️Pop Quiz: What was the first AI art generator … Read more

“Designers must be aware of cultural nuances and contexts in order to create designs that resonate with their intended audiences.” – Richard Buchanan, Professor of Design ⚡Pop Quiz: What is the meaning of arabesque patterns in Islamic art and design?  In today’s issue: Let’s dive in, shall we? HORROR DESIGN Scare Your Audience with These … Read more