White Space: Top 10 books on Italian design⚡

“Art direction is the ability to orchestrate the elements of visual expression to convey a message, a feeling, or an idea.”

– Paul Rand

⚡Pop Quiz: Which Italian Futurist artist designed the iconic “Walking Man” statue in 1913?

 In today’s issue:

  • Designing for Tomorrow: What We Can Learn from Italian Futurism
  • Art Direction Roadmap: How to Become an Art Director
  • Springtime Design

Let’s dive in, shall we?


Designing for Tomorrow: What We Can Learn from Italian Futurism

💡Originating in Italy in the early 20th century, Italian Futurism was characterized by its interest in the machine age, and its fascination with speed, power, and energy. 

Here’s what modern designers can learn from this avant-garde movement:

💻Embrace technology: Italian Futurism is all about celebrating the speed and dynamism of modern life. It reminds us how technology can be a driving force for innovation in design.

🔤Experiment with typography: Italian Futurists were known for their use of dynamic typography, their work teaches us to experiment with different fonts, sizes and styles to create eye-catching designs. 

💠Use Asymmetry: Italian Futurist art often used asymmetrical designs to create a sense of movement and energy that we can still utilize in our designs today.

Go deeper:


Art Direction Roadmap: How to Become an Art Director

👉Get a Degree – While a degree is not always required, many employers prefer candidates with a bachelor’s degree in graphic design, fine arts, or a related field.

👉Gain experience Work in a creative field to gain experience in the industry. 

👉Build a strong portfolio Develop a portfolio of your best work that showcases your creativity and technical skills. 

👉Develop leadership and communication skills – Art directors need strong leadership and communication skills to work effectively with clients, designers, and other team members. 

👉Stay up-to-date with Industry trends – Become well-versed in latest design software, hardware and trends. 

Go deeper:

Springtime Design Inspiration  

💐The season of vibrant hues, floral motifs and energetic designs is right around the corner, what are you creating this spring?

The Answer: Umberto Boccioni designed the iconic “Walking Man” statue in 1913.

The sculpture is considered a masterpiece of Futurist visual design, featuring a dynamic, fragmented form that suggests the movement and energy of the modern age. Boccioni was the leading artist of the Italian Futurist movement.

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