White Space: 15 book design secrets 🤐 📚

“Book covers are the great mystery of the publishing world. No one knows for certain what will make a book sell, and yet everyone has an opinion on what works and what doesn’t.”

– Margaret Atwood

⚡Pop Quiz: Which graphic designer is known for creating the iconic book cover design for Anthony Burgess’ A Clockwork Orange?

 In today’s issue:

  • The art of cover design: the secrets to creating a best-selling book cover
  • Top 3 packaging design trends for 2023
  • Learn the art of map making

Let’s dive in, shall we?


The art of cover design: the secrets to creating a best-selling book cover

💡A well-designed book cover catches readers’ attention and beckons them to dive into the pages within. 

Use color psychology – Your color choices should match the tone and genre of your book to create a strong emotional connection.

Play around with type – Not only should your typography be legible from across the street, but it should also stand out as a thumbnail. 

Leave easter eggs (not spoilers!) – Tempt the audience with some subtle hints but don’t reveal the entire plot.

Test the results – Test how well your cover does by getting feedback from other writers, colleagues and friends who match the target audience.

Go deeper:


Top 3 packaging design trends for 2023 

👉Texture – Brands are using a mixture of visual and tactile textures to create an unforgettable sensory element to simple packaging.  

👉Nostalgic haze – The neons, gradients and futuristic chromes of the Y2K era are back with a bang. In 2023, we’ll be seeing a lot more of this nostalgic branding.

👉Bold colors and patterns – Vibrant hues and bespoke patterns are all the rage, especially in the food and beverage industry, where packaging needs to stand out on crowded store shelves.

Go deeper:

Designing your world: learn the art of c making 🗺️

Master the underrated art of designing maps and creating your own worlds!

⚡The Answer: David Pelham designed the cover for Anthony Burgess’ novel, A Clockwork Orange

Pelham is known for his revolutionary 20th-century cover designs, especially his work on the science fiction series “Penguin Science Fiction.” His designs used bold, minimalist imagery and typography which are still celebrated today as some of the most iconic book cover designs of all time.

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