“Rebranding is not just about changing a logo. It’s about repositioning a company, its products or services, and its messaging to better align with its customers’ needs and desires.”
– David Brier, Branding Expert
⚡Pop Quiz: What is the principle of “ma” in Japanese design?
In today’s issue:
- Japanese Graphic Design: Where Tradition Meets Innovation
- Breaking the Mold: The Bold New Font Trends of 2023
- A Guide to Rebranding in the Digital Age
Let’s dive in, shall we?
DESIGN WORLD
Japanese Graphic Design: Where Tradition Meets Innovation
With a rich history dating back to the 19th century, Japanese designers have always been at the forefront of experimentation, pushing the boundaries of traditional design practices.
Here are some Japanese design trends to inspire you:
🍃Embracing Imperfection – Emphasize the beauty in imperfection, such as rough textures, natural materials, and irregular shapes.
🗻Symbolism – Symbolism in Japanese design adds depth and meaning through colors, patterns or motifs.
💠Playful Illustrative Style – Inspired by manga and anime, Japanese illustrations are colorful and expressive, featuring a sense of movement and energy.
🌈Vibrant Colors – From the bold reds and blues of traditional Japanese art to the neon palettes of modern street fashion, color is a defining characteristic of Japanese design.
Go deeper:
- Japanese Graphic Design: Why So Many Creatives Love It – Vectornator
- 25 Japanese Graphic Design Examples for Your Brain – Creative Market
- 7 Graphic Design Trends in Japan You Should Follow – Medium
- How to Bring Japanese Design into Your Creative Work – 99 Designs
TYPE TRENDS
Breaking the Mold: The Bold New Font Trends of 2023
Here are the top font trends of the year:
👉Liquid Metal – Melting 3D shapes paired with an otherworldly reflective sheen combine Y2K nostalgia with a sci-fi futuristic vision.
👉Vintage Narrow Serifs – Tall, narrow serifs from 80s fashion magazines are making a comeback. These fonts exude strength and gentleness with their stately height and delicate lines.
👉Mall Goth – Featuring sharp angles, smoky shapes, and all-black backgrounds, these fonts are often accompanied by graphic elements like barbed wire, chains, and skulls. An ode to the goth subculture of the late 90s.
Go deeper:
- 40 Fonts That Will Be Popular with Designers in 2023 – Creative Boom
- 8 Alluring Font Trends for 2023 – 99 Designs
- Font Trends for 2023: Best 15 Fonts to Use This Year – Looka
- What’s Behind The Rise of ‘Quirky’ serifs? – Monotype
A Guide to Rebranding in the Digital Age
💡Is it time to say goodbye to your brand’s outdated look? Here are some tips and strategies for rebranding success.
- Rebranding is Expensive; Is It Worth It? – Print Mag
- 7 Things That Signal It’s Time to Rebrand Your Business – Forbes
- Is It Time for a Logo Redesign? Here’s How to Tell – Tailor Brands
- Logo Redesign: How to Update Your Most Important Symbol – Adobe
⚡The Answer: The principle of “ma” refers to the use of empty space or negative space in Japanese design.
In design, Ma refers to the use of empty space or negative space in a composition. This principle is used to create a sense of balance, harmony, and simplicity in a design as seen in traditional Japanese art forms such as calligraphy, ceramics, and architecture.