“Packaging design can make or break a sale, so it is crucial to create packaging that is not only visually appealing but also conveys the key benefits and value proposition of your product.”
– Kevin C. Smith
⚡Pop Quiz: What is the process of creating the illusion of motion in animation?
In today’s issue:
- The Top Trends and Innovations in Packaging Design for 2023
- Lights, Camera, Action! Using Animation to Elevate Your Advertising Game
- The Power of Pink: Understanding the Meaning Behind Pink in Design
Let’s dive in, shall we?
DESIGN TRENDS
The Top Trends and Innovations in Packaging Design for 2023
Here are the top three packaging design trends to keep an eye on in 2023.
👉Sustainability: As more consumers become eco-conscious, more brands are exploring sustainable materials and minimal waste designs in their packaging.
👉Bold Typography: Brands are using creative and eye-catching typography to stand out on the shelves and connect with consumers.
👉Interactive Packaging: Augmented reality, QR codes, and hidden messages are just a few of the ways brands are making their packaging more interactive in the digital age.
Go deeper:
- 10 Best Packaging Design Trends for 2023 – 99 Designs
- Leading Designers Reveal The Biggest Trends in Packaging Design – Creative Boom
- The Next Normal for Packaging Design – McKinsey
- What Is The Future of Packaging? – The Dieline
ANIMATION
Lights, Camera, Action! Using Animation to Elevate Your Advertising Game
How to make your brand come to life with motion graphics and animation.
👍Keep it simple: Animation is a great tool for simplifying complex concepts. Stick to simple shapes, colors, and movements that are captivating yet memorable.
➡️Use consistent branding: Make sure to use consistent color schemes, typography, and other design elements that align with your brand’s visual identity.
📚Tell a story: Use characters and narrative elements to create an emotional connection and engage your viewers.
Go deeper:
- 10 Best Animated Advertisements – Explain Ninja
- The Role of Animation in Advertising – Sketchology Studios
- 15 Amazing Examples of Animated Ads for Business to Inspire You in 2023 – Yum Yum Videos
- Animation in Advertising: A Brief History – Blue Forest Studios
The Power of Pink: Understanding the Meaning Behind Pink in Design
🎀See through rose-tinted glasses and uncover the versatile role of pink in color theory and design.
- Understanding the Color Theory Behind Pink and Its Uses – Simplified
- Designing with Pink and the Color’s Meaning – ThoughtCo
- Using a Pink Color Palette and the Various Shades of Pink – Design Your Way
- What Does the Color Pink Mean? – 99 Designs
⚡The Answer: The process of creating the illusion of motion in animation is called “keyframing”.
Keyframing is a key concept in animation that involves creating and positioning keyframes or poses for a character or object at specific points in time. The computer then interpolates the movement between these keyframes, creating the illusion of motion.