White Space: 10 stunning Mother’s Day Popups 💖

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”
– Milton Glaser

⚡Pop Quiz: What does the lotus flower signify in art and design?

In today’s issue:

Creative Branding Ideas For a memorable Mother’s Day
The Art of Floral Branding: Tips for Creating a Successful Visual Identity
Solidarity Through Design: Supporting Ukraine

Let’s dive in, shall we?

Table of Contents

MOTHER’S DAY SPECIAL

Creative Branding Ideas For a memorable Mother’s Day

Let’s take a look at how these brands designed heartwarming campaign to celebrate moms all over the world:

👉P&G “Thank You Mom” campaign featured Olympic athletes and their mothers, highlighting the important role mothers play in their children’s success. Check it out here!

👉Upwork – Hire a Working Mother used the slogan ‘What makes them a great mom also makes them a great hire’, and encouraged businesses to rehire mothers who were impacted by COVID in 2020. Take a look at it here.

💡Bonus: Tips for mother’s day branding

Use images, stories, and messaging that tug at the heartstrings.
Make sure your campaign’s message is easy to understand and quickly conveys the value proposition.
Mother’s Day is a celebration, so use bright and cheerful colors.
Be mindful of different family structures and types of relationships, and aim to be inclusive in your messaging.

Go deeper:

FLORAL DESIGN

The Art of Floral Branding: Tips for Creating a Successful Visual Identity

Here are some tips for successfully integrating florals into your brand:

🌼Choose the right flowers – Each flower has its own unique meaning and symbolism, so it’s important to choose the right one for your brand. For example, roses are associated with love and passion, while daisies are often seen as a symbol of innocence and purity.

🌈Play with color – Florals come in a variety of colors, and each color has its own associations and meanings. Is your brand more suited to soft toned florals or bright tropical flowers?

💐Use florals as accents – You don’t need to make florals the focal point of your branding. Instead, use them as accents to add interest and depth to your visuals.

Go deeper:

Solidarity Through Design: Supporting Ukraine✊

⚡The Answer: The lotus symbolizes purity, rebirth, and spiritual enlightenment.

The lotus signifies purity as it grows from the mud but remains clean and untouched. The color of the lotus can also have symbolic meaning, with white lotuses representing purity and spiritual perfection, and pink or red lotuses representing love and compassion.