White Space: Logo Design

“A logo doesn’t sell (directly), it identifies.”

Paul Rand, Father of Modern Graphic Design

Pop quiz:

What’s the meaning behind the Nike logo?
🌟 Hint: It involves Greek mythology.


The Top Logo Design Trends of 2022

Fresh logo design trends that are making waves in 2022.

Want to create a new logo or revamp an old one? Now’s the perfect time to get started. From captivating gradients to simplistic designs, some old trends are making a comeback while others are going out of style.

Now that we’re well into 2022, it’s time for a rundown of our favorite logo design trends of the year. 

#1 Nostalgic Throwbacks 😎

World-famous brands like Cadbury are redesigning their logos to deliver a massive dose of childhood nostalgia. These throwback logo designs are a way to acknowledge the rich heritage of the brand. 

Involving nostalgic symbols with a modern twist in your logo is an amazing way to freshen up the design while honoring the past and staying true to your roots.

#2 Glitchy and Futuristic ⚡️

Glitch and static have been popular motifs in the designs of this decade and now logos are also embracing this futuristic aesthetic. TikTok’s logo is the perfect example of a subversive symbol that inspires creativity. 

Win over your younger audience with futuristic logo designs that inspire innovation and originality.

#3 Clear, Crisp, and Neutral 👍

Brands are going for clean and crisp logos with neutral color palettes, usually involving typography that stands out without complicating things. Take the skincare brand The Ordinary as an example of a clean logo that fits the brand’s values perfectly.

Form follows function. Logo designs that are clear and simple show massive potential for brands that prioritize functionality.

👀 Take a look at other creative logo trends.

4 Principles of Great Logo Design ✨

A logo is nothing but an abstract shape or symbol devoid of meaning. It’s only in association with a brand that a logo becomes meaningful. That’s why your logo should reflect the brand’s values and missions. 

Follow these principles to guide the logo design process:

  • 1️⃣ Simplicity – When it comes to logos, less is more. Simplicity makes your logos timeless and iconic. 
  • 2️⃣ Relevance – A logo works in association with the overall brand identity. It needs to be consistent and relevant to other elements of the brand. 
  • 3️⃣ Memorability Great logos leave a long-lasting impression that makes them instantly recognizable.
  • 4️⃣ Scalability – With so many screen sizes and marketing channels, scalability is more important than ever before. Your logo needs to be resizable and adaptable.

Hot Tips by Expert Logo Designers 🔥

Here are some expert tips to help you build your own instantly recognizable and memorable logo:

  • Tell a story and spark conversations through your logo
  • Focus on the target audience, know who they are and what they like 
  • Use color wisely, color has the power to change perceptions
  • Do competitor analysis, see what’s working for others in the industry

👉 Check out more logo design tips!

Go deeper:


The Power of White Space in UX Design

How empty space can be used to build better user experiences

Just like colors, fonts, and graphics, empty space included in designs also holds meaning. This is known as white space or negative space that surrounds the content on websites, applications, etc.

How to Apply White space to Improve UX Design 🤍

↗️ Improve Readability

The right usage of white space can make your content more readable, improving the overall user experience. 

One of the easiest ways to boost the readability of your content is by adjusting the vertical distance between lines also known as line height. The ideal line spacing is known to be between 120% or 145% of the font size.

🪐 Use Space to Create Connections

According to the Law of Proximity, objects that appear closer together are perceived to be similar. 

Decreasing whitespace to bring elements closer together signals a correlation that allows users to make sense of content at a glance. In short, white space can be used to create units and sections for a seamless user experience.

🔎 Focus Users’ Attention

White space is also used to highlight important elements of your design. Separating elements with a ton of white space can bring attention to them.

For example, a Call-to-Action button should be surrounded by white space so nothing distracts users from clicking on it. A simple five-second test can help you understand which elements and messages users see when they look at your design. 

Create a Visual Hierarchy

White space allows you to construct a seamless visual hierarchy that makes your content more scannable. 

As users take a look at your website, white space guides their eye, bringing attention to things that matter the most and making designs actionable.

💡 Take a Look at these amazing examples of white space in UX design.

Go deeper:


💫 Nike’s famous logo ‘Swoosh’ is inspired by the winged Goddess of Victory from Greek Mythology.

Nike’s iconic logo was made by designer Carolyn Davidson and officially adopted in 1995. The goal was to create an Adidas-inspired logo that encouraged movement. Davidson took inspiration from the wings of Nike, the Goddess of Victory from Greek mythology to create the ‘Swoosh.’ Today, the logo represents speed, quality, and athletics. 

Want to learn more? 

Design Fact of the Day

The Google logo’s color palette only features primary colors except for the green ‘L’ which illustrates the idea that Google loves breaking rules.

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