Social media can be a powerful tool for selling your products. You can take striking photos and showcase videos of your products being used. Collaborating with influencers can be a sure way to put your products on the map. With that said, if you don’t have a good description, you may not get the sales you’re expecting. This post will look at the importance of a good product description and give tips on how to make yours shine.
Reasons You Should Have a Good Product Description
They say a picture is worth a thousand words. But on Instagram, it would benefit you if you had a few more words after your picture. Here’s why.
Give More Information About the Product
While a video or photo can give information about the product, a customer may have a question that is answered in the description. While you may get IG comments about the product, there is less repetition and clutter in the comments section. This will increase the chances of someone making the sale.
A Good Caption is Engaging
Besides telling potential customers about the product, the caption is also essential for telling a story. An engaging caption will lead customers to like and comment on the post, improving the engagement rate. When this happens, your post will be visible to potential fans.
Good SEO
A great caption will improve your SEO on Instagram. While hashtags, which are their own separate category, are important, the other words can make your post more visible by using keyword-rich language.
Attention Grabbing
If you begin your description with an interesting feature or have another way to grab a customer’s attention, it may help to increase sales. Sometimes, the picture is not enough to get the attention of someone who may be constantly scrolling the app.
Don’ts of Writing Product Descriptions
To learn what you should do, it’s essential to understand what you shouldn’t do first. Here are some things that you should never do when writing a product description. Let’s get these out of the way first.
Don’t Be too Long
Your caption shouldn’t skip out on details, but brevity is the soul of wit. If you’re writing a product description, find a way to do so in a couple of small paragraphs. Instagram is a platform where followers will scroll mindlessly, so keep that in mind.
Don’t Use Too Many Emojis and Exclamation Points
In marketing, emojis and exclamation points are like a spice. Some people know how to sprinkle just the right amount. Meanwhile, others will pour the entire bottle on it. You should use some emojis or exclamation points as attention grabbers, but don’t spam the whole paragraph with them.
Don’t Use Too Much Jargon
Jargon depends on the product you’re selling. For example, if you’re selling tech, you should list specs, but you should not get too deep into terms that only a computer nerd will understand. Keep your language as accessible as possible.
Don’t Copy Other Brands
If a brand sells a similar product as yours, you may feel the temptation to do a copy/paste job. Please don’t do it! If you copy and paste what another brand is saying, you sound like a hack. Instead, write the description using your own words.
Dos of Product Descriptions
Now, we get into what you should do.
Highlight Unique and Problem Solving Selling Points
Why should someone buy your product? What pain points would your product help to alleviate? List them in short, concise manners that will sell your potential audience on the product.
Have a Strong Call-To-Action
A call-to-action (CTA) gives a customer a nudge to buy your product or engage in a way that you want. For example, you may say “LIKE if you’re interested” or have a “Buy now” message at the end and direct customers to where the store is. Another way you can have an excellent CTA is to sell them on the idea that this is a hot product and they should act fast. You may mention that the product is on sale, but only for a limited time.
Write Based On a Buyer Persona
Your business should have your ideal buyer persona filled out. Who is your average customer? When they’re unwinding from work, what do they like to do? If they were shopping online, what description would captivate them to click “Add to cart?” Everyone is going to be different, but many people in your ideal buyer persona will share similar features.
Proofread
Your product description is not an essay, but a typo looks unprofessional. Don’t rely on autocorrect, either. There are so many instances of autocorrect changing a word to something else, and often, it can lead to awkwardness. Sure, Instagram lets you edit a post, but this may destroy your reach. Get it right the first time.
Draft Up Several Descriptions
Write down three or so descriptions, each with a different approach to how you present your product. Take some time away, and then come back with a fresh pair of eyes. Which description works the best for your product? Are there elements of all three descriptions you like that you could combine into one? Whip some up, and see what you come up with.
Adjust Over Time
Once you have found a decent description style, remember that customer needs can change. As your customer base grows, some marketing techniques may still work well, while others may end up aging poorly. So, every so often, don’t be afraid to adjust as needed. Remove what doesn’t work while tweaking what does.
Final Thoughts
These are some ways you can write the ideal product description and get more sales. With that said, you still need to practice good Instagram techniques in general. Take amazing photos and videos of your products. Post at the right times. Have an SEO-optimized bio and profile picture. These will allow your customers to find your content and be excited about what you have in the future. We hope this article helped.