White Space: The Power of Empathy in Typography✊

“Inclusive design means creating products, services and experiences that are accessible, affordable and culturally relevant to as many people as possible.”
– Kat Holmes, Designer

Table of Contents

⚡️Pop Quiz: Who is considered to be the father of modern graphic design?

In today’s issue:

Beyond Words: The Power of Empathy in Typography
Future-Proofing your Brand: Branding Trends for 2023
The Future of Logo Design

Let’s dive in, shall we?

TYPE MATTERS

Beyond Words: The Power of Empathy in Typography

Explore the ways typography can evoke empathy and promote representation.

💡Empathy and representation in typography is about creating designs that reflect and include diverse perspectives, cultures, and experiences.

Here are some fonts that have fueled activism, change and dialogue:

Dyslexia – A typeface that recreates the feeling of reading with Dyslexia to create empathy and understanding.
The Climate Crisis Font – An OpenType variable font that visualizes the urgency of climate change through varying font weight.
Black Lives Matter – A package of free-to-use fonts from BLM murals across the US to fight racial injustice.

Go deeper:

BRAND DESIGN

Future-Proofing your Brand: Branding Trends for 2023

Discover branding trends that can help your brand adapt and thrive in a rapidly changing world.

👉Bring Back an Era – Pull customers in with some charming nostalgia from bygone eras. Learn more about nostalgic branding.

👉Make a Mission – Customers can easily see through performative activism. Stay authentic to your brand mission by making a true impact!

👉Introduce a Mascot – Humanize your brand with a mascot that can easily connect to the audience with some warmth and personality.

Go deeper:

The Future of Logo Design

🔥Check out some innovative design trends that will shape the evolution of logos.

⚡️The Answer: Jan Tschichold is widely considered to be the father of modern graphic design.

Designer, typographer and teacher, Jan Tschichold, and his groundbreaking book, ‘Die neue Typographie’, published in 1928, set out the principles of the New Typography movement that had a profound impact on the design world.