“Design is relationships. Design is a relationship between form and content.”
Paul Rand, Thoughts on Design
⚡️ Pop Quiz: What is ‘Swiss Style’?
In today’s issue:
- Design in the Swinging ‘60s
- Making of the most Iconic Fashion Logos in the Word
- In Other News: The Power of Climate Protest Design
Let’s dive in, shall we?
Design History
Design in the Swinging ‘60s: Pop Art, Psychedelia & more
Deconstructing iconic counterculture art and design movements from the 1960s.
Defining Design Movements
- 🍄 Psychedelic Art was inspired by art nouveau and used hand-drawn illustrations and type with vibrant, neon colors.
- 🗯 Pop Art originated as a by-product of consumer culture. It evokes familiarity through everyday objects such as Andy Warhol’s iconic Campbell Soup cans and famous artists such as Warhol’s Marilyn Munroe.
- ✾ Optic Art or Op Art used repetitive, mesmerizing patterns and bright colors to create abstract illusions.
📚Learn more about ‘60s Design Movements!
Influential Designers from the ‘60s
The ‘60s were marked by an explosion of design trends by many talented designers.
Whether it was Wes Wilson’s trippy typography and psychedelic posters or Roy Lichtenstein’s chromatic comic masterpieces, there was plenty of inspiration to be found all around.
🥫Perhaps one of the most recognizable artists from the ‘60s is Andy Warhol who elevated pop art to a whole new level.
Go deeper:
- A Guide to 60’s Design – Print Magazine
- 60’s Graphic Design Trends and Historical Examples – Creative Market
- 33 Brilliant Graphic Design and Paper Ads From the ‘60s – Print Magazine
Iconic Logos
Making of: Luxury Fashion Logos
The stories and designers behind the most luxurious fashion brands in the world.
Gucci
Guccio Gucci’s son used his father’s initials ‘GG’ to create the simple yet effective interlocking G’s that make up the Gucci logo.
Versace
Featuring a Medusa head with a border that’s also inspired from Greek Mythology, the Versace logo is full of hidden depths. Gianni Versace chose Medusa due to childhood significance and a hope that the mythological figure will work her magic on his customers.
Fendi
Fendi’s current futuristic logo was created by Karl Lagerfield when he was appointed to elevate Fendi’s fur collection. The two Fs stand for ‘fun furs.’
👠 Go deeper:
- Fascinating Stories Behind Famous Fashion Logos – Zillion Designs
- The Evolution of the Fashion Lines – CR Fashion Book
- Best Luxury Fashion Logos Explained – EBaq Design
- How to Create a Clothing Logo: Guidelines and Tips – Logaster
In Other News: The Power of Climate Protest Design
🌎 Climate Activism through Design
- How Graphic Design Shaped the Environmental Movement
- What Does Graphic Design Have to Do With The End of The World?
🐝 Top Climate Action Campaigns by Designers
- Arthur Stovell Finds a Greener Side to Money With New Deforestation-Free Finance Brand Identity
- Milton Glaser Designs It’s Not Warming, It’s Dying Campaign to Tackle Climate Change
The Answer: Swiss Style is a Central European design trend that originated in the 19th Century.
Led by the teachings of Ernst Keller, Swiss Style or the International Typographic Style movement focused on cleanliness, readability and objectivity. Its defining features include grid systems, sans serif type, asymmetrical layouts and photography.