White Space: Swinging into the ‘60s 💫

“Design is relationships. Design is a relationship between form and content.”

Paul Rand, Thoughts on Design

⚡️ Pop Quiz: What is ‘Swiss Style’?

In today’s issue:

  • Design in the Swinging ‘60s
  • Making of the most Iconic Fashion Logos in the Word
  • In Other News: The Power of Climate Protest Design

Let’s dive in, shall we?

Design History

Design in the Swinging ‘60s: Pop Art, Psychedelia & more

Deconstructing iconic counterculture art and design movements from the 1960s.

Defining Design Movements

  • 🍄 Psychedelic Art was inspired by art nouveau and used hand-drawn illustrations and type with vibrant, neon colors.
  • 🗯 Pop Art originated as a by-product of consumer culture. It evokes familiarity through everyday objects such as Andy Warhol’s iconic Campbell Soup cans and famous artists such as Warhol’s Marilyn Munroe.
  • Optic Art or Op Art used repetitive, mesmerizing patterns and bright colors to create abstract illusions.

📚Learn more about ‘60s Design Movements!

Influential Designers from the ‘60s

The ‘60s were marked by an explosion of design trends by many talented designers.

Whether it was Wes Wilson’s trippy typography and psychedelic posters or Roy Lichtenstein’s chromatic comic masterpieces, there was plenty of inspiration to be found all around.

🥫Perhaps one of the most recognizable artists from the ‘60s is Andy Warhol who elevated pop art to a whole new level.

Go deeper:

Iconic Logos

Making of: Luxury Fashion Logos

The stories and designers behind the most luxurious fashion brands in the world.


Guccio Gucci’s son used his father’s initials ‘GG’ to create the simple yet effective interlocking G’s that make up the Gucci logo.


Featuring a Medusa head with a border that’s also inspired from Greek Mythology, the Versace logo is full of hidden depths. Gianni Versace chose Medusa due to childhood significance and a hope that the mythological figure will work her magic on his customers.


Fendi’s current futuristic logo was created by Karl Lagerfield when he was appointed to elevate Fendi’s fur collection. The two Fs stand for ‘fun furs.’

👠 Go deeper:

In Other News: The Power of Climate Protest Design

🌎 Climate Activism through Design

🐝 Top Climate Action Campaigns by Designers

The Answer: Swiss Style is a Central European design trend that originated in the 19th Century.

Led by the teachings of Ernst Keller, Swiss Style or the International Typographic Style movement focused on cleanliness, readability and objectivity. Its defining features include grid systems, sans serif type, asymmetrical layouts and photography.

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