Six Ideas for Increasing Customers to Your Web Design Services

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Whether you’re just launched your web design business or you’ve been in the game for a while, you know how difficult it can be to attract web design clients.

It seems as though there are thousands of competitors out there, and you can’t seem to get potential clients to choose you over anyone else.

But don’t worry – here are six things you can do right now to start attracting more clients to your web design business and increase your bottom line.

1. Package Services as Products

Often, potential customers are nervous about spending money on web designers because they don’t understand the costs. They can’t see prices on a website anywhere and automatically assume the designer is over their price range.

One way to combat this is to create products for sale. Since a product has a specific price, people can look at it and understand immediately what they get for their money. This is why many web designers and developers sell software, packages of DIY fonts, icons and layers, or ebooks – they offer a product at a fixed price, which introduces the client to the type of work they do.

Even if you don’t want to sell these kinds of products, you can package services as products with a fixed price. Customers buy these services through an e-commerce shop (which is comfortable territory for most people) and know exactly what they’re getting for the price. You may not sell many of these “products”, but simply offering them helps customers know

Examples of services that can be made into products: logo design, website assessment, WordPress template, pamphlets, downloadable PDFs.

Action Step: Think about what kinds of services you offer that could be made into products for a fixed price. Create a page on your website offering your products for sale. You can even sell products like font packages to other designers on platforms like Etsy.com, iStockPhoto or MyFonts.

 

2. Focus on a Niche

It may seem counterproductive, but the more specialized your offerings are, the more business you generate. This is why many web designers choose to specialize in a particular niche.

Look at web design from a client’s point of view. With literally thousands of providers in the marketplace, are you going to choose someone who works for a range of clients, or would you choose a designer who can provide additional insight into the problems unique to your niche? If you own a real estate business, and you found a web designer who specialized in real estate websites, would they not jump to the top of your list?

Action Step: Look at the previous work you’ve done and see if you notice a pattern in the type of work you do or the industries who hire you. What kind of work / clients appeal to you most?  Work on developing a marketing plan and series of products that target this niche.

 

3. Educate, Don’t Sell

Another way of building trust and attracting potential clients is to offer educational material. Most people surf the net because they have a particular problem they want solved, so if you offer solutions in the form of educational articles and tutorials, they come to see you as an expert – someone you can trust.

This is why so many web designers write blogs or record videos where they explain and solve common problems. What can you offer your clients that can help them improve their lives?

Action Step: Brainstorm a list of ten articles you could write to educate potential clients about aspects of your web design business. Consider how best to use these articles – you could start a blog, offer a free ebook, or submit them to article websites to increase your SEO.

 

4. Leverage Existing Clients

One of the biggest mistakes web designers make is continually chasing new clients as opposed to leveraging the clients they already have. It’s much easier to get repeat business from a happy client than to constantly chase new leads.

So what are you doing to remind your current client pool that you exist? How do you show your clients you care? Think about ways you can wow your current clients. For example, many web designers send their clients a birthday card. This simple gesture makes the client feel they are important to you.

Action Step: Compile a database of every client you’ve ever worked with. You can use a free service like Studiocloud for managing client contact details. Now, send them all a friendly catch-up email asking how business is going and offering your services if they need anything else.

 

5. Think Locally

Many web designers are so busy trying to find clients online, they forget about the ready pool of potential business all around them – from local businesses. Everyone from your local takeaway shop to your doctor to your child’s school have design and website needs, so be on hand to help. As word about your services spreads throughout your local business community, you’ll find your time will book up fast.

Action Step: Approach local businesses about their web design needs. Find business networking events in your town and go along with a smile and a stack of business cards. Write a press release about your business to send to local media.

 

6. Sell Web Products on Daily Deal Websites

Daily Deal websites are taking over the web. On websites like Groupon, consumers take advantage of collective buying power to score amazing deals (between 50%-90% off) products and services in the area.  Businesses get a rush of new customers, and even with decreased margins can still turn a tidy profit. But while restaurants and beauty spas are benefiting from these Daily Deal websites, how could a web developer possibly benefit?

Mighty Deals is the first daily deals website targeted at web and creative professionals, and it’s a great place to market your products or services to a niche audience. From software packages to font libraries and stock photography, if you sell any kind of product that could be useful for a web or creative professional, MightyDeals could help you increase your customer base. And, as many web development products are digital and cost nothing to manufacture, even with a steep discount you’re still making an excellent profit.

Action Step: If you’ve got a product that would appeal to web professionals, Submit a Deal to Mighty Deals and see for yourself the advantages of collective buying on your bottom line.

Designers, what are your tricks and tips for finding customers? Have you tried any of the techniques above?


  • http://www.joomladesignservices.com/blog Best Blog On Joomla

    I truly appreciate the idea of educating clients instead of selling directly. Other points are also good.

    • http://katswebdesigns.com/ KWD

      Thank you for this article! Great advice.

  • http://www.woweedesign.co.uk/ Web Design Folkestone, Kent

    Some of these tips are so obvious, but so easily overlooked. Will put some of these to work soon, including submitting a deal I hope :)

  • http://www.goodcoresoft.com/asp-dot-net-development-company/ ASP.NET Development Company

    I agree with you dear all points are good which are mentioned by above especially you tell about educating client don’t show directly that you are selling.

  • http://www.itideaswebsites.com/ Syed Abdul Khaliq

    The information on this site is great and would be a help for those who want to work with quality and good presentations

  • orange county web designer

    I agree, taking care of existing customers can bring in new clients, and another plus if you probably spend less resources than on other marketing.

  • John

    A great post that illustrates the concept that common sense is so uncommon! Yes, many of these tips seem like I should of thought of them, but didn’t. Thanks so much for breaking them down.

  • http://www.joomladesignservices.com/ William Smith

    Such a great post!!! Niche is very important part i it. All the points you have mentioned are really good.

  • http://www.philwebservices.com/ cebu web designer

    An informative posts, it gives us more ideas and information. Thanks for sharing this to us and looking forward always for more updates.

  • Kimberlinae1

    Hi!
    Very well written with perfect info as far as what I was researching. Thank you!

    Warm regards,
    Kimberlinae1

  • http://bloggink.com/stevenwarren/ Anthony Daniel

    I am very pleased to find this blog. I want to thank for your time for this wonderful read!!! Keep Sharing, I’ll surely be looking for more.

  • http://www.facebook.com/julia.roh Julia Roh

    I came looking for something else and was able to take this away with me. I think the idea of packaging services as products is a really good one.
    http://after9design.net

  • http://www.greenwebsolutions.in/ Jaswant kurmi

    Hi
    thank you for the information you shared by this blog…..

  • http://arthurhenderson.hpage.com/ William Parrish

    Spot on with this write-up, I truly think this website needs much more consideration. I’ll probably be again to read much more, thanks for that info.

  • http://www.baytechwebdesignsem.com/ Baytech Web Design

    Hey Great stuff i like your post

    • mightydeals

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    • mightydeals

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      Your request (#11789) has been solved. To reopen this request, reply to this email or click the link below: http://support.mightydeals.com/tickets/11789

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      Great! Thanks for letting me know, please get back in touch if you encounter any problems,
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  • http://www.seo-vantage.co.uk/ SEO

    The six ideas you have given below are very useful to increase customers wed design services, but the sixth one is more effective than the others because can gain good profits.

    • mightydeals

      ##- Please type your reply above this line -##

      Request received (#11862): [mightydeals] Re: Six Ideas for Increasing Customers to Your Web Design Services
      Hello,

      Thanks for contacting Mighty Deals Support. We strive to answer all e-mail support requests within 8 business hours (usually much less). Our regular hours are Monday-Friday 9am-5pm Pacific Time.
      When providing updates to this ticket please include the ticket number (#11862) in the mail subject.
      To add additional comments, reply to this email or click the link below: http://support.mightydeals.com/tickets/11862
      We’ll get back to you as soon as possible.

      Thank you,
      Mighty Deals Team

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      NOTE: This comment is waiting for your approval. It is not yet published on your site. ======

  • http://aquilashelton.angelfire.com/ Herbert Hodge

    I am extremely impressed thanks for sharing all information. It is a great post for the people to get the proper information.

  • http://kadeemosales.webstarts.com/ Jeffery Hubbard

    I am very pleased to find this blog. I want to thank for your time for this wonderful read!!! Keep Sharing, I’ll surely be looking for more.

  • http://www.insitedesignlab.com/blog insitedesignlab

    These are really awesome. Packaging services as products is something I’ve been considering for quite a while. I think all too often web designers put too much of the burden on their clients by asking ‘What do you want?’. Instead they should ask questions about the clients business and offer pre-packaged solutions with set prices that work for them. Great post!

  • http://www.pixelfoxdesign.com/ James

    Great post thanks, I’ve found number 5 to be really effective once word gets out about you locally. Cheers

  • web design costa mesa

    How to increase customers through web design? Read this first.

  • http://markhorn.posterous.com/ Larry Bauer

    And, as many web development products are digital and cost nothing to
    manufacture, even with a steep discount you’re still making an excellent
    profit.

  • http://walterholmes.blogbaker.com/ Justin Zimmerman

    Businesses get a rush of new customers, and even with decreased margins
    can still turn a tidy profit. But while restaurants and beauty spas are
    benefiting from these Daily Deal websites, how could a web developer
    possibly benefit..

  • http://www.nwidesigns.com Kevin Morrison

    Everything you said here rings true with me and is more common sense than anything. My only complaint would be to think that a responsible person would use a cloud resource to manage their clients (Studiocloud) that does not allow us to use a secure password with special characters.

  • web design services

    Woooooow! Awesome post.Some valuable ideas there to keep in mind for increasing customers in web design services industry.

  • http://orlipaul.angelfire.com/ Jennifer Burgess

    From software packages to font libraries and stock photography, if you
    sell any kind of product that could be useful for a web or creative
    professional..

  • Fortunes Creator

    The idea of using a Groupon type site to offer discounts is something I wouldn’t have thought of for web design services, but I can see GREAT potential there! Thanks for a helpful article.

  • http://www.hubsol.com/ Web Design Pakistan

    Nice & informatic post…..I would like to implement these ideas for web design services.

  • Cheryl

    Nice article! Each of these steps is easily implemented by any web designer. I do keep up with my current customers and many of them come back to me for services on a regular basis.

  • http://twitter.com/kristenjames16 kristenjames

    hey thanks for sharing such nice tips, one of my friends is designer so I am gonna share all tips to her as its going to help her in web designing

  • sabrina

    thank you for this article. it gives me some great ideas on other services to offer my clients!

  • http://www.youtube.com/watch?v=UoQ-pKYYI1M Web Design Riverside CA

    Excellent stuff with wonderful information! Thanks for sharing this great info!

  • Terance mark

    Hello
    Great Post !!
    Thanks for sharing this useful information…

  • http://www.pumpkinwebdesign.co/web-design-southport Website Design Southport

    Good tips. I want to put one more point that is uniqueness your design should be unique and creative. The price will be automated it depend only on your creativity. how good your design the offers will be correspondence. Thanks.

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    The website targets the right audience. As every business is trying to target a particular audience for selling a product or service, it is important that the content and the website’s design focuses only on that audience. An Multi InfoTech company would ensure that the sales window doesn’t close simply because the website couldn’t target the desired audience. SEO firms equip the website will the ability to be searched by targeted users and provide the information they would require.

  • http://www.zinavo.com/ Web Design Company Bangalore

    Thanks for the great tips that you have provided here on your blog about making our website to be look more beautiful and amazing. All of the tips are great and it really help me get some good techniques in developing a website.

  • http://www.alphaetech.com/ shiv

    Great post with great ideas, sure these will work……….. !

  • http://www.imensosoftware.com/content-management-solutions/joomla-web-development.html David Kroj

    Your post is very valuable for everyone who is dealing to web & software field. Thanks for a grateful information

  • Akhtar @rewpthemes

    it’s really impressed me. I will bookmark to check if you write more about in the future. Please keep up the good work.thanks for sharing.

  • http://www.pumpkinwebdesign.co/web-design-southport Southport Web Design

    I just getting all these ideas in my mind…Really want to say that your post is much informative or always share so nice content with us…Thanks for this nice sharing…

  • http://www.coyneenterprises.org/ Coyne Enterprises

    Think Locally is great advice. An easy way to land a new client, search for a poorly designed website and provide suggested changes and a quote!

  • vishal12

    Informative set of tips. I already Started following your tips.
    Every time it’s not compulsory to get new customers, but we need to maintain value of current clients and get more projects from recent clients.

  • http://www.keybrowsse.com/ Keybrowsse

    Great ideas, I am going to follow your local business idea, thanks to share

  • GTS WebPlus

    OMG! It’s an eye opener. I will strictly follow this for my web design services

  • lemmy dompreh

    bless you… you don’t know how much you have improved my life

  • http://www.webedges.com/ WebEdges

    Wow! what a lovely ideas your post. Thanks for sharing

  • http://www.aguaesolutions.com/webdesign.html Website Designer Calgary

    Oh my god… this tips has change full view of my online business. Last idea of sell web products on daily deal websites is amazing. i have read your article and then i try this for some of my online products. and get a amazing benefits from this. really great tips for me.

  • Guest

    I like your thought about Focus on a Niche. Very useful info you have shared

  • http://www.karrcreative.com/ Karr Creative

    Excellent tips!

  • http://www.notiontechnologies.com/ Faraz Sayyed

    Excellent pos!!! I will definately use your tips for promoting my website designing company.

  • Guest

    True. There is so much to do locally. Many like having that face-to-face experience. Giving local seminars is a great way to tap into the local market. We should be able to manage both the online and physical prospects.

  • http://webonpurpose.com/ Keilah – Web on Purpose

    Suggestion 5 is important. There is so much to do locally. Many like having that face-to-face experience. Giving local seminars is a great way to tap into the local market. We should be able to manage both the online and physical prospects.

  • Martin Smith12

    Great information provided in your post…. Thanks for sharing information with us… Waiting for your next post.. Keep sharing…

  • http://www.jkmahs.com/ SEO/SEO Techniques/SEO Service

    Nice tips. It really helps me a lot. Amazing….Keep sharing and Thanks a lot.

  • http://www.clippingimages.com/ Clippingimages

    Very effective ideas for business.You have provide great things.keep sharing with us.

  • http://www.fijurawebdesign.com.au/ Beau Whately

    These are great steps to take, a real good read. Thanks for the post :)

  • http://wplearner.org Edward Chung

    A great list for me to ponder on my future development direction. Thanks!

  • http://www.freshlyblended.co.uk/ Kieren

    Cracking list – when you’re starting out, it’s hard to see the wood for the trees. In particular, the packaging idea is sound; I’ve used it extensively; if you’re working for local clients, they like to see what the costs are going to be without having to ring you first.

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    G-Gates technologies are a fast growing IT solutions provider located in Thrissur Ollur, We offer a wide array of solutions customized for a range of key verticals and horizontals from strategy consulting right through to implementing IT solutions for customers.

    Software Development
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  • http://from.ae Lovely Sam

    Hmm Nice Tips and Tricks

  • shib shankar lodh

    Great tips,will try them all

  • Rubel Saiful

    nice article it help us to get some website client for my new Website business

  • http://www.8webcom.technology/ Melissa Laurain

    That is good about the local business and increase the visitor in your business area.

  • http://sitagabriel.com Sita Gabriel

    Wonderful tips, I have to boost my business. Thanks a lot.

  • http://www.idea2psd.com/ Subhasish Sen

    Your blog is excellent.all people get new ideas.Thanks.

  • http://www.8webcom.technology/ Melissa Laurain

    That is good for online business but google update every time what we do for traffic.

  • aaryan

    yes totaly agree before selling u should sell it yourself then u will come to know about how to sell

  • http://www.martandgroup.com Martand Group

    Thanks for sharing
    it’s a nice information and i like to read it.. thanks

  • Net technocrats pvt ltd

    thanks for such good tips … the third and sixth points are simply very good



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